Canada Post • Direct Mail • Coupons
Have a big mail project you need to get out the door? Don’t know where to start? First on Colour can help. Working closely with Canada Post, we offer a full suite of professional services, including Direct Mail campaigns, strategic consulting, variable data integration, and much more.
First on Colour can help you with your Direct Mail projects to avoid being sorted over a recycling bin and to drive your customers to where you want them to be.
Are you being "trashed"?
First on Colour solves your misery
23% actually read mail
37% visit websites or brick & mortar, in response to physical mail
50% [up to] savings on postage costs by using First on Colour's system
How to avoid being "sorted" over the recycle bin
Success and Why
- Emotional Connection: it delivers the best brand experience throughout all senses
- Motivating and memorable: it is persuasive and triggers action
- Comprehension: it is easier to understand at a glance than digital media
- Innovative Formats: it has the ability to deliver a unique brand experience
- Impact and Lasting Effect: it is noticed, opened, read, shared, kept, and displayed
ONE, TWO, THREE steps... LET'S DO IT!
STEP ONE
Choose "who" YOU are targeting
Direct targeting increases sales for existing contacts.
- Current, past and prospect customers
- Provided from your accounting, website contacts or CRM software
- Web lists suited to your business.
Postal code delivery general
- Subdivision or specific radius surrounding your business
- Houses, apartments, businesses or all three
- We do this for you!
Postal code delivery specific
- Subdivision or specific radius surrounding your business
- Houses, apartments, businesses or all three
- PLUS you can choose up to 3 refined options
- Income, age, gender, building type, occupation, children at home, marital status.
- PLUS you can choose up to 3 refined options
- Try us, you will like what we can do for you
Purchase list
- Try us, you will like what we source for you
STEP TWO
Pick add on services
- Graphic design & layout
- Custom variable changing graphics and messages
- Campaign mail - multiple dates, one printing. [save printing costs]
- Custom indicia [personalized mail]
- Direct targeting
- Return postage guaranteed so YOU can update your direct target list
- Our system corrects addresses, validates addresses & removes duplicates.
- We can return the uncorrectable so YOU can update your data.